The Flaw In Your Church Communication Strategy

by Bobby Gilles

in Church Communications

“In most communication models, there’s a speaker and a listener or sender and a receiver. At our churches, many of us are accustomed to playing the role of the speaker, the communicator. Let’s do what we can to wear the other hat as often as possible. When we do, I bet we’ll learn a lot about what’s working, what’s not and why. I bet we’ll be inundated with ideas for new strategies, new channels and new messages. Frankly, that shouldn’t come as much of a surprise — many of our best ideas come when we decide to listen.”

— Scott McClellan (@ScottMcClellan), “Never Trust A Skinny Chef,” from Outspoken: Conversations On Church Communications

  • Pastors and church Communications staff, how are you listening to your members and attendees?
  • Worship leaders, how are you listening?
  • Songwriters, what about you?

All communicators need to listen.

My dear brothers and sisters, take note of this: Everyone should be quick to listen, slow to speak and slow to become angry,” – James 1:19

“To answer before listening—
that is folly and shame.” – Proverbs 18:13

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