“In most communication models, there’s a speaker and a listener or a sender and a receiver. At our churches, many of us are accustomed to playing the role of the speaker, the communicator. Let’s do what we can to wear the other hat as often as possible. When we do, I bet we’ll learn a lot about what’s working, what’s not and why.”
— Scott McClellan, “Never Trust A Skinny Chef” from Outspoken: Conversations on Church Communication
- Church staff, have you ever tried navigating your building just by reading your signage, as if you’d never been there before?
- How about surfing through your church website? Can you find what you’re looking for?
- Pastors and songwriters, are your words and lyrics intelligible? Do they present the gospel clearly, even to those who don’t know it well?
- Worship leaders, can people of average singing talent follow your arrangements and sing your songs?