Berklee Music‘s Director of Marketing Mike King teaches about online music marketing and social media. In the video below, he answers questions from indie bands and singer-songwriters on topic like:
- Giving away music and other freebies
- “The curse of the independent artist is anonymity, not piracy”
- and whether or not indie artists should use companies such as Spotify, CD Baby, Tunecore, SoundCloud, Topsin, iTunes and other players in the digital music & promotion world
Other aspects of the music business he talks about: why bands should have their own website, the importance of live touring, and subjects like distribution, retail and radio airplay.
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– Bobby & Kristen
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